Well done search engine optimisation, called SEO for short, was created to allow websites to appear in search results when we search for products and services rather than simply company names. The thought is that people seeking things online are able to find a business website without any prior knowledge of the business or its name. There are all manner of tricks and techniques which fall under SEO, though the good sustainable methods (also also known as "white hat SEO") are based around the idea of making your web site easier for search engine to read and understand, meaning they rank you higher in mission to find appropriately relevant terms.
It is not uncommon to decide to outsource SEO to external marketing agencies as well as other companies, but you can find far too many dodgy types around who like to take companies seeking SEO - especially local and smaller businesses - for a expensive ride. How then would you actually go about locating a good, honest and legit search engine marketer?
It is in reality incredibly easy to find a decent Seo company online. Go to a internet search engine like Google or Bing and sort in "SEO agency." Ignoring the paid ads at the pinnacle, whichever firm has landed at the top of the search results are what you need - they must be decent at SEO or their unique website wouldn't be excessive in the natural listings!
To narrow things down a little, you could try extending your pursuit. Say you live in Essex and want a local agency - just type "SEO agency Essex." Or maybe if your website is specialised so you want particular assistance with it you can add your industry or site type - "SEO tourism" or "SEO eCommerce" for example. This can be a great way to find niche SEO agencies who've specialist expertise in your field.
Sometimes SEO agencies (or otherwise people claiming to become SEO agencies) try to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if the thing is something like this are available in then it is best to ignore it - if a company which supposedly specialises searching engine optimisation is reduced to spamming inboxes to acquire business rather than, say, doing SEO so their own website ranks highly the ones can find them anyway, certainly they aren't very good. Does of SEO services advertised on paid ads towards the top of search engines or on banner ad campaigns on other websites. If their search engine marketing is any good, are they all having to pay for their placements?
Another thing to bear in mind is to steer well free from any SEO agency that promises you "top position for x keywords" or something similar. Nearly all modern search engines like yahoo used personalised searching, meaning that everyone sees websites in slightly different ranking positions determined by their personal search history. Absolute rankings are a thing of the past, any anyone claiming to supply this kind of service is lying through their teeth. Modern SEO use sustainable "white hat" techniques in order to bring useful website visitors to your website, not use exploits and dodgy tricks, that may constantly get them slapped by google search updates like Google's infamous Panda and Penguin algorithm changes.
Once you've found an SEO company seems mostly all right you will have to ask them some questions before you decide to leap into their services. And also the usual checks like existing client list and testimonials, it is a good idea to speak to someone entirely on the phone or in person. Here are several good questions to ask them.
Who does their search engine marketing work? Is it handled by in-house staff? Will they do any outsourcing, especially to foreign companies? Plenty of agencies outsource to cheap link builders in Asia who usually produce very low quality work that can have a negative influence on websites in the medium to long-term.
How often do they report, and just what format do these reports take? Any professional Seo company should be providing regular updates to any or all its clients, in addition to written reports detailing actions taken and progress made.
What form of skills and qualifications internet site? Take a look at their existing client lists for almost any recognisable big names, and find out if they have anyone who is Analytics qualified. Some companies operate quality standards like ISO 9001 which can be an excellent sign.
What else can they do? A lot of these publication rack primarily website designers who will be resellers for outsourced Search engine optimization to boost their profits. It is advisable to look for an online marketing specialist to ensure you get a good quality service.
If you don't have the money to hire a specialist SEO agency there are other solutions. Some companies will let you pay for a one off website review to make recommendations on how to improve your site from a search marketing perspective, or you could research current techniques and concepts to do SEO on your own.
Many online marketing methods are in fact startlingly simple. Boost your domain authority by getting other relevant sites to link back to yours. Get a backlinks boost along with general marketing benefit by using social media like Facebook. Maintain website full of regularly updated and top quality content to encourage people to url to you as well as grow the site's visibility and importance. Use a good, solid SEO plugin for the content management system, and make sure your website's code is error free.
Remember you'll receive a natural boost from modern search engines like google if your website is
Attractive, easy to use and nice to look at
Full of good, up to date and useful content created for real people, not internet search engine robots
Free of errors, fast loading and lacking spammy ads or buggy code
Happy internet marketing, everyone!